Product Discovery and Validation
Creating a robust set of product marketing requirements is your essential first step towards a successful product launch.
Company founders and business leaders with new product concepts come to ProductSavvy for support in development and validation of product requirements. The outcome of this work is a detailed marketing requirements document, a prioritized product roadmap, and detailed set of technical requirements including a build budget. Our goal is to provide you with everything needed to begin building your product the day after the work is completed. Key aspects of this include:
◦ Developing a clear product vision
◦ Understanding your product differentiation
◦ Understanding your target market(s)
◦ Sizing the market opportunity today, and projecting into the future
◦ Building a comprehensive competitive analysis and finding the next best alternative
◦ Creating detailed User Personas
◦ Developing detailed and validated user stories
◦ Designing an initial Low Fidelity clickable prototype evolving it into a high-fidelity UX/UI design
◦ Building a validated and prioritized product backlog and roadmap
◦ Detailing your products technical requirements & designing its underlying architecture
ProductSavvy has developed marketing requirements documents, product roadmaps and technical requirements for dozens of market-leading SaaS products (for both consumer and enterprise markets) in verticals such as Healthcare, Cybersecurity, FinTech, EdTech, Mobility and others.