Markets drive products We pave the road
Founded in 2006, ProductSavvy® is a product acceleration company. We support early-stage and middle-market technology
companies in building great products that deliver commercial success.
We are a team of professionals that offer a unique blend of technology and business expertise in the development
of successful products. Our approach is facilitative and spans visioning, scoping, assessment and implementation.
Our proven, Agile and adaptive methodologies and approach help you position your enterprise at the
forefront of product innovation and all the competitive advantages it offers.
We are committed not only to our clients’ success but also to advancing innovation and
best practices in Agile and delivery of products within all private and public organizations.
Our team participates in a range of forums and organizations that support this commitment.
CEO and Founder
Jonathan holds a baccalaureate in computer science and math, but ask him which teacher influenced his life most and he’ll mention the marketing instructor who totally changed the way he thought about business. He is a recognized technology and business leader offering original insights and a passion for innovation.
Jonathan has a B.Sc. in Computer Science & Mathematics from Ben-Gurion University and an MBA from the Kellogg School of Management, Northwestern University.
Since founding ProductSavvyô in 2006, he has helped a wide range of fast growth companies accelerate and strengthen their product capabilities, and build and launch new market offerings. Prior to founding ProductSavvyô, he led software development at AeroScout, a global leader in Wi-Fi-based RFID tags (acquired by Stanley Black & Decker); Earlier in his career he co-founded Netprox an early mobile development startup where he led the product management and product development groups, leveraging his experience gained at Regisoft and Comverse Technologies.
Andy has always understood that the key to business success is not just coming up with great ideas — it’s about implementing them with a powerful combination of innovation and creativity. He is an enterprising business development and operations executive with significant international experience building businesses in the technology and consulting industries.
Andy has a BA from the University of Brighton. He currently serves as an adjunct faculty at Carnegie Mellon University.
Andy was a co-founder of Moonrider, the developer of Art Jam™, an HTML5 rich media content development platform for creating engaging experiences utilizing graphics and high performance audio. Prior to Moonrider, he was a co-founder and Executive Director of Matrix Knowledge Group. Initially based in the UK and positioned as a leading provider of evidence based strategy consulting, Andy led Matrix’s expansion of the business across new industry verticals and expansion to new geographies across the EU and from 2008 into the U.S. He also led development from a largely services based company to one offering a suite of analytical software tools and online products. From 2010 he also served as co-president of College Measures, an education technology joint venture between The American Institutes for Research and Matrix.
As a multi-disciplinary product design professional, Yoel’s interests are focused on the intersection of products and business. Experience gained in a wide array of industries, technologies, and contexts has taught him that successful products merge a happy mixture of market assessment, resource management, and process alignment with ingenuity and innovative design.
Yoel earned a B.Des from the Bezalel Academy of Art and Design and an MBA from the Kellogg School of Management, Northwestern University.
Initially trained as an industrial designer, Yoel has led numerous product development assignments – from consumer products to medical devices. Since earning his MBA, he increasingly focused on design management, economics of manufacturing, services and operations. Yoel joined the ProductSavvyô team in 2009. Prior to this he led ZooZ Medical, a medical devices and technology start-up. Prior to ZooZ medical, Yoel led mechanical R&D at Attenti Group, now a 3M company. In 2004, he sold Cortex design, a consultancy he launched in the early 90′. At PSC, Yoel serves as Director, Israel, bolstering our presence in the “Silicon Wadi”.
Senior Tech Strategist
Evan has a deep interest in technology viewed through a lens of applied efficiency: understanding how things work and how they can work better. This mindset led him through his experiences in engineering education, public policy, and energy consulting. He is comfortable with both the creative process to generate new ideas and anchoring those ideas into concrete action.
Evan holds a M.S. in Public Policy and Management from Carnegie Mellon University and a B.S. in Electrical and Computer Engineering from the University of Rochester.
Evan has an undergraduate foundation in electrical and computer engineering. He has over six years of experience supporting and leading energy efficiency policy development as a consultant with ICF International to the US Energy Star program. In that capacity, he led specification development teams, presented and led stakeholder meetings and workshops, conducted data analysis, and contributed to technical standards. In addition to this technical background, Evan completed his degree in a management-focused public policy program at Carnegie Mellon, where he was exposed daily to innovation topics and refined his thinking on the needs to develop better links between the worlds of technology and policy. While at Carnegie Mellon, Evan worked at the White House Council on Environmental Quality and National Governors Association. Evan joined the ProductSavvy team in 2014, first as a consultant on technology acceleration programs and currently as Senior Tech Strategist.
Nina brings to the table international experience, with a strong interest in new technologies. She brings to the table experience in the technology and media spaces to help us improve and strengthen our presence in local start-up scene.
Nina holds a B.S. in Business Administration from Berkeley College New York and a LL.B in International Law from Tbilisi State University, Georgia.
Nina has worked with several start-ups overseeing brand development, strategic partnerships and marketing planning/activities. She has successfully lead every stage of content acquisition process, including formulating strategy, sourcing new opportunities, vetting content, performance projections, negotiating agreements, and maintaining long-term content partner relationships. She focuses on strengthening our presence in local start-up scene. She is based in our New York office.